The New York Post Asks The Hard Questions
Facebook Chief Operating Officer Sheryl Sandberg's nonprofit organization, LeanIn.org, has partnered with Getty Images to “to create a line of stock photos that depict mature, professional businesswomen, rather than ones who appear dumb, subservient, sexualized, or sometimes all three at once.”
“One recent study found that only 3% of creative directors are women. In journalism, men continue to fill the majority of top editor roles — and this likely extends to photo editor roles as well. We’ve all seen Mad Men. This isn’t the 1950s, but the advertising industry is not exactly a model for gender equality. None of this is to say that men can’t accurately depict women in visual imagery, but if we’ve learned anything from the research, it’s that gender equality in every industry leads to better and more representative outcomes.”
"The new library of photos shows professional women as surgeons, painters, bakers, soldiers and hunters. There are girls riding skateboards, women lifting weights and fathers changing babies’ diapers.”
As one of the other 97% of creative directors, even I can vouch for how important this is. These photos are great.
- Because You Have Not Failed Enough
- Because You Care What Others Think About You
- Because You Think You Are Smarter Than You Are
- Because You Don’t Read
- Because You Lack Curiosity
- Because You Don’t Ask Enough Questions
- Because You Can’t Handle The Truth
Ignore the Steve Jobs photo.
Nailed it. Identify the patterns. Design to encourage civility.
Corporate easels suck.
Once, there was a Typographer in Columbus…