Anybody can make a logo. No doubt. It’s not complicated. Just try a couple of fonts and colors, choose the one you like, then change the font a little so it becomes special.
Too many people think graphic design is not a specialty, but something anyone can do, because the tools to make decent-looking Web pages, newsletters, books, and the like are readily available. But design isn’t putting stuff on a page. It’s about solving visual problems through an iterative process of decisionmaking, which may involve consultation, or may happen in private. If you can’t master that process, you can’t work in the field. No one will hire you because your work looks obviously bad to any trained eye, and is interpreted poorly by any untrained eye.
A bold statement from American Wood Type: 1828-1900
This is a bold claim, but i stand behind it: if you learn and follow these five typography rules, you will be a better typographer than 95% of professional writers and 70% of professional designers. (The rest of this book will raise you to the 99th percentile in both categories.) All it takes is ten minutes—five minutes to read these rules once, then five minutes to read them again.
Capital City Scooters saved me a lot of time and frustration.