We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

Jonathan Ive

Don’t worry about what the competition is doing. Worry about what you’re doing. That’s how you do the best work.

(via parislemon)

(via parislemon)