Buying design, like buying a car, is a financial transaction. At some point money will come up. In fact, one of the first questions we ask prospective clients is about their budget. This question tends to make people nervous. I’ve had clients flat out refuse to tell me, with the explanation that if they disclose that information I’ll just tell them that’s what the work will cost.
That’s partially true.
I’ll tell you what you can get for that amount. Then we can talk about whether you actually need that much design or not. But most of all, what that number tells me is how to guide you toward the appropriate solution for you, and to stay away from solutions that are outside of your price range.
Not everyone knows what their budget is. And that’s ok. It just means we’ll discuss a few options. Some below your price range, some above. It’ll take a little longer.”
Why I Need to Know Your Budget :: Mule Design Studio
Mike Monteiro hits the nail on the head, as usual.
I like getting this question out of the way as soon as possible too, because while I understand the client’s reluctance, establishing the budget early keeps prices down for everyone and helps keep projects focused.