As Honesty CEO, Walter Naeslund says “It just doesn’t make sense anymore to have separate staff to handle a separate area which is inherently impossible to separate from anything else.”
This goes beyond individual titles. Claiming to be a “digital agency” only made sense when it helped differentiate your company from “traditional agencies” that had not yet embraced the Internet. Now, in 2012, saying “digital” is no longer a differentiator. It’s the bare minimum.