There’s a lesson here, considering that Twitter’s success here is largely due to hashtags, which were originally created by their users and not an original feature.
Showing 3 posts tagged Super Bowl
Even more examples.
Also: count the shadows.
Oreo’s not the only one with a fast twitter finger. Doctor Who was not the brand I would have expected to see jumping on this one, but here we are.
Timely, Relevant, Compelling…