williac

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google Shut Out

There’s a lesson here, considering that Twitter’s success here is largely due to hashtags, which were originally created by their users and not an original feature.

Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns - Super Bowl XLVII - Creativity Online

Even more examples.

How Oreo's rapid-response team lit up Twitter with a Super Bowl blackout ad | The Verge

High-res

Here’s the present, not future, state of social media advertising. Take notes. Oreo just nailed it.

(via Twitter / Oreo: Power out? No problem. …)

“Listen to me: If you want to be terrific, don’t take the advice of all those assholes who don’t know shit. You gotta not only do great work, you gotta be a good person.”

George Lois Talks Mad Men and Hands Out Damn Good Advice | Dame Magazine

manage:

This meets expectations a little better than the original video. Google is, after all, primarily an advertising company. 

That said, I want these… bad. I’m just not sure I want Google hitching a ride as I walk down the street.

ADmented Reality - Google Glasses Remixed with Google Ads (by rebelliouspixels) via A Remix of Google’s Project Glass Video—Now With Ads - The Atlantic

(via manage)

That “Banksy on advertising” excerpt the whole internet swooned over last week was mostly plagiarized from a cool 1999 essay.

syntheticpubes:

Oh, the irony. Click through and make sure Sean Tejaratchi gets the audience he deserves.

I thought the quote looked really familiar, so did some digging online, but couldn’t find the original source. In retrospect, I should have checked my own bookshelf. 

Memo to myself: Not everything I’ve read is online. 

UPDATE: “Long story short: Banksy didn’t steal from me. He didn’t plagiarize that quote on advertising. Ten years ago, he was careless, the opposite of sneaky. What’s more, I was also careless.”

(via kateoplis)

“The world is filled with bad commercials and people who are marketing too hard…”

DollarShaveClub.com CEO Michael Dubin - A Startup Ad Pivot: Behind The Dollar Shave Club Promo | Co.Create: Creativity \ Culture \ Commerce

(via manage)

This is the good kind of viral. The commercial is funny and the product meets a well-known need. Kudos.

(via manage)

michaeldswanson:

While I left Microsoft of my own accord, Lemonade is a short documentary about 16 people in the advertising industry who lost their jobs and found their calling. It’s just as appropriate today as when I first saw it years ago. Definitely worth watching.

This is surprisingly lovely and absolutely worth the 35 minutes and 57 seconds.