There’s a lesson here, considering that Twitter’s success here is largely due to hashtags, which were originally created by their users and not an original feature.
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Even more examples.
Also: count the shadows.
Oreo’s not the only one with a fast twitter finger. Doctor Who was not the brand I would have expected to see jumping on this one, but here we are.
Timely, Relevant, Compelling…
Here’s the present, not future, state of social media advertising. Take notes. Oreo just nailed it.